Connect the Facebook Pixel to your restaurant website

What is the Facebook Pixel?

The Facebook Pixel (from Meta) is a piece of tracking code that follows visitors to your site for advertising purposes. It lets you measure conversions, build retargeting audiences, and verify your domain for Meta ads. For restaurants advertising on Facebook and Instagram, it’s the foundation for seeing what your ads actually deliver. The Sitebite connection places the Pixel and domain verification neatly on your site, with no code to paste.

Why connect the Facebook Pixel to your Sitebite site?

Advertising with no measurement is guessing. With the Pixel connection, you know which ads bring visitors and bookings. What it gives you:

• Pixel in your page header. The Facebook Pixel is automatically placed in your site’s header.
• Domain verification. Add your Meta domain verification via a meta tag, with no hassle.
• Measure conversions. See which campaigns lead to an action.
• Retargeting. Reach visitors who viewed your menu but haven’t booked yet.
• No code to paste. Fill in two fields, and you’re done.

Advertising is one way to reach more guests. Also see 7 ways a good website brings in more guests.

How to connect Facebook in Sitebite

1. Go to Integrations → Facebook in your Sitebite dashboard.
2. Enter your Facebook Pixel ID.
3. Enter your domain verification code (from Meta Business Suite).
4. Save. The Pixel and verification are active on your live site.

Practical uses for restaurants

• Retargeting visitors who viewed your menu but haven’t booked.
• Measuring the effect of your Facebook and Instagram ads.
• Verifying your domain for Meta ads.
• Optimising your ad budget based on real conversions.

Frequently asked questions

Do I need a Meta Business account?

Yes. Your Pixel ID and domain verification code come from your Meta Business Suite; you need this to connect.

What’s domain verification and why does it matter?

Domain verification confirms to Meta that you own your domain. It’s required for certain advertising and tracking features.

Does it work with cookie consent?

The Pixel collects data, so combine it with a consent solution like Cookiebot to properly comply with privacy rules.

Want to get more out of your marketing? Also see how to connect Google Ads and Toppi.