Connect Google Ads to your restaurant website

What is Google Ads?

Google Ads is Google’s advertising platform for paid search and display ads. With conversion tracking, you measure what your clicks actually deliver: bookings, sign-ups, or orders, rather than just the number of clicks. For restaurants advertising on terms like “restaurant in [city]”, this is essential for knowing whether your budget pays off. The Sitebite connection places gtag conversion tracking in your site’s header.

Why connect Google Ads to your Sitebite site?

Without conversion tracking, you know how many people click, but not how many book. The connection fills that gap. What it gives you:

• Conversion tracking via gtag. Your Conversion ID and Label are placed in your site’s header.
• Measure what matters. Optimise for bookings rather than clicks alone.
• Visible ROI. See which campaigns actually bring in guests.
• No manual code. Fill in two fields; Sitebite handles the rest.
• Compatible with your campaigns. Connects to your existing Google Ads conversion actions.

How to connect Google Ads in Sitebite

1. Go to Integrations → Google Ads in your Sitebite dashboard.
2. Enter your Conversion ID (format AW-XXXXXXXXX).
3. Enter your Conversion Label (from your Google Ads conversion action).
4. Save. Conversion tracking is active on your site.

Practical uses for restaurants

• Measuring ROI on “restaurant + [city]” campaigns.
• Optimising for bookings rather than clicks alone.
• Evaluating seasonal campaigns (Valentine’s Day, Christmas) with real numbers.
• Spending your ad budget more effectively.

Frequently asked questions

Where do I find my Conversion ID and Label?

Both are in your Google Ads account, at the level of the conversion action you want to measure. The Conversion ID starts with “AW-“.

Do I also need Google Analytics?

Not necessarily. Conversion tracking works on its own, but with Google Analytics you get a fuller picture of your visitors.

Does it work with Google Tag Manager?

You can measure conversions directly via Sitebite or manage them through Google Tag Manager. Choose one route to avoid double tracking.

Want to get more out of your marketing and measurement? Also see how to connect the Facebook Pixel and Google Analytics.