Connect Google Analytics to your restaurant website

What is Google Analytics?

Google Analytics 4 (GA4) is the standard for website statistics: it shows how many visitors come to your site, where they come from, which pages they view, and what they do. For restaurants, that’s valuable for understanding which channels bring guests and which pages perform best. The Sitebite connection automatically places your GA4 tracking on your site via your Measurement ID.

Why connect Google Analytics to your Sitebite site?

Without numbers, you’re flying blind. With GA4, you know what’s happening on your site and can make targeted choices. What it gives you:

• Tracking via Measurement ID. Enter your GA4 Measurement ID (G-XXXXXXXX) and tracking is live.
• Visitor insights. See the number, sources, and behaviour of your visitors.
• Compare channels. Discover whether guests come via Google, social media, or email.
• No code to paste. Sitebite places the gtag tracking for you.
• A foundation for growth. Base your marketing choices on real data.

How to connect Google Analytics in Sitebite

1. Go to Integrations → Google Analytics in your Sitebite dashboard.
2. Enter your GA4 Measurement ID (starts with G-).
3. Save. Tracking is active immediately on your site.

Practical uses for restaurants

• Seeing which pages visitors view most often.
• Discovering which channel brings the most guests.
• Measuring the effect of a campaign or a new menu page.
• Making informed decisions about where to invest in marketing.

Frequently asked questions

Where do I find my Measurement ID?

In your Google Analytics account under Admin → Data Streams. The ID starts with “G-“.

Do I also need cookie consent?

Yes. GA4 collects data, so combine it with a consent solution like Cookiebot or CookieYes to comply with privacy regulations.

What’s the difference with Google Tag Manager?

With this connection, you place GA4 directly. Google Tag Manager is a layer around it that lets you manage several tags. Choose one method to avoid double tracking.

Want to measure and manage more? Also see how to connect Google Tag Manager and Hotjar.