Connect MailChimp to your restaurant website

What is MailChimp?

MailChimp is one of the best-known email marketing platforms in the world, with newsletters, automations, and campaigns. For restaurants, email is a direct line to your guests, with no algorithm in between, just your message in their inbox. The Sitebite connection makes sign-ups via your site automatically flow into your MailChimp list, so you build your audience with no extra effort.

Why connect MailChimp to your Sitebite site?

A newsletter form on your site only has value if the sign-ups actually go somewhere. The connection handles that synchronisation automatically. What it gives you:

• Automatic sync. Sign-ups via your Sitebite form flow directly into your MailChimp list.
• One-time setup. Enter your API key and List ID, and you’re collecting addresses from that moment on.
• Marketing moments. Link your email collection to moments like bookings.
• No manual work. No more re-entering or exporting addresses.
• A direct channel to your guests. Reach loyal guests without depending on social media.

How to connect MailChimp in Sitebite

1. Go to Integrations → MailChimp in your Sitebite dashboard.
2. Enter your API key (MailChimp → Account → Extras → API keys).
3. Enter your List ID (from your audience/list).
4. Place a newsletter form on your site via a Sitebite form.
5. Save. Sign-ups now sync automatically.

Practical uses for restaurants

• A welcome email or newsletter after a first visit.
• Sending seasonal menus and events to loyal guests.
• Re-engaging guests who haven’t visited in a while.
• Building a growing list with no manual work.

Frequently asked questions

Where do I find my MailChimp List ID?

Your List ID (Audience ID) is in MailChimp under your audience settings. Not sure? MailChimp support will point you to the right place.

Is double opt-in required?

For GDPR compliance, a proper opt-in matters. Double opt-in is set up in your MailChimp settings, so you comply properly with privacy rules.

Does it work with any Sitebite form?

Yes. You connect a newsletter form on your site to your MailChimp list, so sign-ups are passed on automatically.

Want to compare other email platforms? Also see how to connect Klaviyo and Brevo.