Setting up analytics and cookies on your restaurant website
Want to know how many people visit your site and what they do? With analytics you measure that, and with a cookie banner you do it in line with GDPR rules.
Measuring with Google Analytics
Connect Google Analytics to your site to track visitor numbers, popular pages and visitor behaviour. With Tag Manager you manage all your tags in one place.
- Google Analytics for traffic and behaviour.
- Google Tag Manager to manage tags.
Cookies in line with GDPR
Before tracking visitors, you need consent. A cookie banner asks for that consent properly, before tracking starts. Make sure the banner only places cookies after a visitor agrees, not already when the page loads.
How to connect it
- Open the integration you want.
- Enter your measurement ID or cookie banner ID.
- Save. Tracking and the banner are live.
Example: what you’ll see
After connecting, you might see in Analytics that most visitors come in via mobile and view your menu page most often. Those insights help you decide what to focus on, for example whether your menu is properly readable on a phone.
Frequently asked questions
Do I need to build a cookie banner myself?
No, you connect a ready-made solution like Cookiebot or CookieYes, which handles the banner and the consent for you.
Is this enough for GDPR?
A correctly configured cookie banner that asks for consent before tracking is an important step. For the full legal obligations, consult a lawyer if you’re unsure.
Tip: combine with Search Console
For search data from Google, also use Google Search Console. Together they give you a complete picture.
This article is part of the complete guide to your restaurant website.
Measure what your site does, properly and by the rules. Try Sitebite and connect your analytics.
