The complete guide to your hotel or campsite website

A hotel or campsite website has a different dynamic than a restaurant site: it’s about bookings rather than tonight’s table, about seasonal peaks rather than a steady daily flow, and about limiting expensive OTA commissions. This guide brings together the key steps, with links to go deeper.

1. Get found, including by AI

More and more travellers ask ChatGPT or Google Overviews for a suggestion instead of comparing themselves. Make sure you’re included: read how to make your campsite or hotel findable via AI search and how to respond to that with seasonal content.

2. Secure direct bookings

Every booking via an OTA costs 15 to 20 percent commission. Read how to get more direct bookings and which bookings and integrations you need for that, from booking engine to reviews.

3. Present your restaurant or breakfast room well

Have a hotel restaurant, breakfast room or campsite restaurant? Replace the outdated PDF with a digital, searchable menu that moves with your house style and your seasons.

4. Build on what already works for restaurants

Many foundations are the same as for a restaurant website: schema markup, a strong AI Visibility Score and visible reviews work just as well for accommodation as for a restaurant.

Start today. Try Sitebite for free and build a hotel or campsite website that really works for you.