Selling subscriptions and meal-kits through your restaurant website
Gift vouchers and online ordering are already familiar extra revenue streams for most hospitality businesses. Less known, but just as promising: selling a subscription or meal-kit through your own website. Think of a weekly meal box, a bread subscription, or a recurring delivery of your homemade sauce or coffee.
Why a subscription or meal-kit
A one-off order brings you revenue once. A subscription brings that same guest back every week or month, with no need to advertise for it again. For guests who already know and appreciate your business, a subscription is a logical next step: they don’t have to decide to order from you every single time.
What you can offer
- Meal box: a weekly rotating dish to finish or heat up at home.
- Recurring delivery: bread, coffee, sauces, or other products you make yourself.
- Tasting box: a selection from your menu in smaller portions, for example around a theme or season.
How to set this up on your site
A subscription or meal-kit works best as a standalone item alongside your regular menu, with its own page explaining what’s included, how often you deliver, and what it costs. Connect an online ordering option to it, for example via Powered by SOUS, so guests can sign up or order right away.
Combine with what you already have
Already selling gift vouchers? A subscription is a great addition: a gift voucher for a one-off gift, a subscription for a returning customer. Both generate revenue that doesn’t depend on who happens to book a table that particular evening.
Start small
You don’t need to build a complete subscription system right away. Start with one simple offer, for example a monthly bread box, and expand once you notice guests are interested.
Extra revenue that keeps coming back on its own. Try Sitebite and set up your first subscription or meal-kit.
