Your About Page: Putting a Face and a Story to Your Restaurant
An about page usually sits at the bottom of the menu and gets the least attention when building a restaurant website. Yet it’s exactly the page a hesitant guest clicks before booking a table: who’s actually behind this place? With a few deliberate choices, you turn that page into one that builds trust instead of ticking a box.
Why this page is more than a formality
Guests don’t book on your menu alone. They want to know if a place fits them: is it welcoming, personal, run by people who care about their craft? An about page answers that in a few seconds. Without one, your restaurant stays just as anonymous as the other five tabs a guest has open.
What belongs on your about page
- Your story: how did your restaurant start, and why? A few honest sentences are enough.
- Your mission or style: what your kitchen stands for: local, seasonal, family tradition, something surprising.
- The face behind the business: the owner or chef’s name and photo, and maybe a short word from them.
- Your team: a group photo or a brief introduction to the people guests actually meet.
- History or location: been in the same spot for years, or in a building with a story? That’s worth mentioning.
A good photo says more than a paragraph
An about page lives or dies by its imagery. A stock photo of a random chef in a random kitchen does the opposite of what you want: it makes your restaurant feel generic instead of personal. Pick photos of your own team, in your own kitchen or dining room. Read Photos for Your Restaurant Website for how to get them without a costly photoshoot.
Trust that reaches further than your guests
A strong about page doesn’t just work on visitors. Google and AI assistants also look at this kind of context to judge whether your restaurant is trustworthy and relevant: who runs it, how long you’ve been around, what your story is. That context works alongside reviews on your website, which back up your story with your guests’ own words.
Connect your story to your job openings
A good about page does more than win guests over. Candidates weighing whether to apply read it just as closely. A team that clearly enjoys working together is the best advert for a new colleague. Link from your about page to your careers page whenever you’re hiring.
How to build the page
- Write your story in a few short, personal paragraphs.
- Add a photo of yourself or the chef, and one of the whole team.
- Describe your mission or cooking style in a couple of lines.
- Mention your location or history if it adds something.
- Match colours and fonts to the rest of your site with your house style.
- Link through to your job openings if you’re recruiting.
Show guests who’s really behind your restaurant. Try Sitebite and build your about page in a few minutes.
